ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.

The New 4Ps of Marketing: Platform

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digit...

Recent Episodes

Nov. 5, 2024

The New 4Ps of Marketing: Platform

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digit...

Episode page
Oct. 30, 2024

The New 4Ps of Marketing: Process

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...

Episode page
Oct. 22, 2024

The New 4Ps of Marketing: Product

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...

Episode page
Oct. 16, 2024

The New 4Ps of Marketing: People

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...

Episode page
Oct. 10, 2024

How Quickly Will This Replace Product-Market Fit?

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong bra...

Episode page
Oct. 1, 2024

When Do We Give Them The Keys?

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with ...

Episode page