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On episode #66 of the Rethink Marketing Podcast, Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis. Growth hacking is not just a buzz phrase it is simply the way we absolutely need to market today. We open up the ideas of learning fast, the role of variables and intentions and hacking optimization. In todays marketing universe we are functioning in the attention economy and growth is not a "hack" it is achieved by testing, experimenting and practicing a scientific method. A sustainable growth model is at the core of the conversation, have a listen!
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