On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising are often first to be reduced. Does spending less on marketing actually mean saving money, though? We dive into accounting costs, economic costs, and quantifying return to explore whether or not cutting advertising and marketing spend pays off! Take a listen, let us know what you think. Please send your thoughts, questions, and feedback to take5@reed5group.com.Check out our website at takefivetherethinkmarketingpodcast.com
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