Are These Certifications a Waste of Time?

On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certifications worth it for marketers? They are available for everything in a mar-tech-stack from SalesForce or Hubspot to Hootsuite or Sprout. There are more than 11 certifications just for Google Ads!

So where should marketers start when it comes to upskilling? Is a certification a worthy pursuit for someone trying to differentiate themselves in the job market? Is the marketplace value of a marketing director with an event marketing certification measurably higher than someone with the same title but no certification? Finally, if we decide to pursue a certification, what factors should we consider? All that and more on today's episode!

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