Be Honest, Is There Spinach in my Teeth?

On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper.  As a salesperson, it's not prudent to be 100% honest all of the time but it's also a bad idea to lie and mislead.  So how do we think about the spectrum of honesty?  How can we sell in a vulnerable way without being overly transparent?

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