On episode 25 of take5: The Rethink Marketing Podcast, Eric and Colin discuss "Black Friday" and why you should get into the game. It's not just for retail, you need to rethink that notion. The world has been conditioned to think BUY, ENGAGE and CONSUME on the Friday following Thanksgiving. In addition, the day "Black Friday" continues to turn into a longer cycle of a buying mindset. So, we say take advantage of the opportunity, jump in the game and present compelling offers and incentives that make sense for your customers and business segment. As marketing and sales professionals we are always looking for drivers of engagement and revenue triggers. So have a listen and rethink how to get in the "Black Friday" game and separate your business from the other turkeys! Enjoy! Please send your thoughts, questions, and feedback to take5@reed5group.com.
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