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On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound) to talk about ways that audio can be used to enhance, reinforce, and protect brands. “Sonic branding” is the strategic use of audio elements to build and reinforce brand elements. It goes way beyond jingles and license-free music beds! So what do brand leaders, business owners, and brand marketers need to know about leveraging audio assets? You’ll hear the highs and lows of sonic branding right here!
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