Changing the Channel and The Centrality of Segmentation | Joshua Gildea

On episode #131 of the Rethink Marketing Podcast, Eric and Colin are joined by Prof. Josh Gildea of the Kelley School of Business, Indiana University to explore channel design, segmentation, understanding decision making units (DMUs) and more! Marketers should be aware of every single touchpoint that customers have with our brands, and Josh unpacks how to deliberately design those experiences. Instead of deferring to sales or operations, channel choices should be driven by the marketing team. Making deliberate choices on channels and touches is the key to the optimal customer experience. So how do we get started? Prof. Josh Gildea has just the insights you want!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions - arrasmithpromotions.com -for making today’s episode possible!

Learn more about your ad choices. Visit megaphone.fm/adchoices