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On episode #107 of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse. When someone starts calling "code blue," on your business, you don't have time to strategize for the next 5 years. Instead, you have to get the heart beating again and the lungs working with leads, revenue, upselling, or some other form of reviving the organization. How do marketers and business leaders go about generating short-term, immediate revenue without sacrificing long-term brand value?
Eric and Colin take questions live from members of COhatch in Mason, OH. Thanks to Steve King and People at Your Service for coordinating the event!
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