Cultures Aren't Just For Yogurt

On episode #74 of the Rethink Marketing Podcast,  we chime in on the conversation around cultures.  It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture?  Intentionality is key, but is culture best created top down or from the bottom up?  We'll unpack foundational terms like "North Star Metric" and "Culture Clutter."

We understand that theories and opinions about culture are everywhere, so our objective is to unpack two myths and dig a little deeper into some known truths that are often overlooked.  Think about the corporate culture of your business, the culture of your marketing team, of your sales team, of your product team, and so on.  How do you make culture a competitive advantage?  In our opinion, culture is at the top of the list  of things we should stop and rethink.  Have a listen and understand why as the title suggests... Cultures aren't just for yogurt!   

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We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments!

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