Fear in Advertising...

On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising.  Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads for decades to inspire fear into audiences.  This begs the question: when does it actually work, and when does it backfire?  What do marketing leaders and business decision makers need to rethink around scaring audience segments into buying?  How can marketers and advertising leaders leverage an understanding of fear of missing out (FOMO), fear of inconvenience, and fear of loss to reach more people and drive engagement?  No need to be afraid!  We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Rethink with us on the Rethink Marketing Podcast website .

Learn more about your ad choices. Visit megaphone.fm/adchoices