Here's What Your Negotiation Strategy is Missing | Ed Brodow

On episode #75 of the Rethink Marketing Podcast,  Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach, and author, Ed Brodow.  Ed brings to light proven preparation practices, in-the-room techniques, and follow-up methods to help ensure you are at the top of your negotiating game every single time!  He points out personal mistakes to avoid, and ways to capitalize on successes.  Negotiating is easy in theory, but can be immensely difficult in practice.  Fortunately, Ed shares his decades of high-stakes experience and thought-leadership to an often unpracticed topic.  Negotiating is a key part of sales and marketing, so why is it so frequently overlooked?  What is the standard negotiating strategy missing?  How can we be sure that we're using the right tactics when the pressure is really on and business success hangs in the balance?

Just remember, "You always have to distinguish between what you are being told and what is true."

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