ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
April 18, 2023

How to Avoid Numerical Malpractice

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don't have a definition until one is assigned. So how do we make the numbers valuable and listen to their story?


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