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On episode #68 of the Rethink Marketing Podcast, Colin and Eric take a look at experiential marketing. What is it exactly ? At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers. When looking at experiential marketing as a tactic there are three core elements that have to be addressed, active participation, promotion of brand value and a lasting ongoing experience. It's also important to understand the difference between experiential marketing and event marketing, they have subtle differences in execution but distinct differences in desired outcome. Have a listen and enjoy some real life examples of very successful experiential campaigns and let us know where this episode falls on the experience meter? Was it "Forgettable or Memorable"?
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