If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis Rosbach.

On episode #122 of the Rethink Marketing Podcast, Eric and Colin  are joined by explorer, entrepreneur, speaker and founder of Hydro Flask,  Capt. Travis Rosbach.     This episode is full of reflection and  continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story of invention at its core.  See a need fill a need, literally!   Through the Captain's stories and experiences there are some great marketing and sales learnings.   How to interpret customer needs, how do we look at segmentation for an "appealing to all" product?   Can you market to everyone?  What does it mean to have a better mousetrap?   Recognize when timing and opportunity meet.  In addition, we identify some powerful statements, like, you can't market to everyone, act boldly and trust the outcome, hesitation causes pain so be decisive.   Check out this episode, enjoy the adventure and live a little!

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