On episode #148 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore self-awareness in sales and marketing. Many marketers fall victim to imposter syndrome: thinking that they aren't good enough and may be discovered for lacking knowledge or competency. On the other end of the spectrum, some fall prey to the Dunning Kruger effect and believe they have the Midas touch! Is one better than the other? How do we develop an accurate self-perception?
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