Is This Relationship Only About Me Buying Something from You?

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss when to cut ties with a former client and when to maintain the relationship. Some relationships are purely transactional because the product or service is a great fit. Often, however, there is a legitimate friendship to build on, even if no dollars are changing hands. We can't maintain relationships with everyone, but if a client is providing value now or may in the future, how do we avoid relationship mistakes between vendors and clients? After all, B2B decision makers are human, too! We have limited attention, calendar space, and emotional bandwidth, so how do we select which relationships to maintain and which to terminate along with the contract?

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