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On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importance of understanding that words have meaning and the words we choose frame how we think, feel, and act! We need to get away from saying "Unique Selling Proposition" and instead start saying "Unique Serving Proposition." While it may seem subtle, this shift can be a powerful move in reframing and differentiating your business from the competition. It places your customers' needs at the center of your value proposition, instead of the competition. Customers today have many options and the marketplace is more crowded than ever before. What is one thing you do better than anyone else to serve your customers?
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