On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is a difference and just what that difference is. Second, we need to consider a few distinguishing factors. Is your business in a systematic position to scale? Are you trying to drive top line revenue? Is your business structure better suited for one over the other? What we know for certain is it's not a simple exercise in just deciding to grow revenue. You need to understand and rethink the universe of scale and growth, and then you can make the right decision. We think checking out this episode might be a step in the right direction! Have a listen and see why when it comes to scaling or growing one size does NOT fit all!
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