Shhh... Should We Tell or Not?

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is used. No gen-AI was used in the making of this episode!

Takeaways:

In some contexts, brands and creators should be proactive in disclosing content made with AI to maintain transparency and integrity.

Accuracy and trust in AI-generated content are crucial for building consumer confidence.

Ethical considerations arise when AI is used to create content that may deceive or mislead consumers.

Competition in AI-driven industries requires differentiation and a focus on maintaining a personal touch.

Organizations should consider implementing an AI compliance supervisor role to ensure the quality and trustworthiness of AI-generated content.

Chapters:

• 00:00 - Introduction: Identifying and Flagging Content Made with AI
• 03:32 - Should Marketers Disclose Content Made with AI?
• 06:32 - Transparency and Integrity in Marketing
• 09:00 - Accuracy and Trust in AI-Generated Content
• 10:33 - Ethical Issues and Consumer Expectations
• 13:10 - Competition and Differentiation in AI-Driven Industries
• 15:32 - The Role of AI Compliance Supervisor
• 19:08 - Conclusion: The Proliferation of AI-Generated Content

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