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Don't Do Better, Do More!
On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating social consequences, and getting to the root of ideal growth. How do I equip customers to defend their purchase decisions? Why is over-reliance on word of mouth harmful? From business systems to "different" marketing, this episode overflows with punchy stories and useful marketing and sales wisdom!
Find Mike's books on Amazon here.
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