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On episode #63 of the Rethink Marketing Podcast, Colin and Eric open up a conversation around influencers, created characters, spokespeople and endorsers. Can leveraging these personalities in a marketing plan translate to powerful marketing? Can it be your fast track to trust ? You know the names, you know faces and you know the voices but how do you align with the desired "Persona" for your business and should you? Well that depends on a variety of things. It's a fun episode, have a listen, you might just think it's GREEEEAAAT!
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