Stop Fitting In. You Need a Strategy for This. | Jay Baer

On episode #108 of the Rethink Marketing Podcast, Eric and Colin interview Jay Baer, an entrepreneur and guide to more than 700 brands.  The best way to grow your business is for your customers to grow it for you, but most brands don't have a strategy for word of mouth.  Jay provides insight on ways to change your customers' experiences to trigger them to talk about you.  Smaller businesses generally have a better feel for their customers, so they can probably create talk triggers for their happy customers easier than bigger brands.  So how do business leaders and marketing decision-makers strategically drive more word-of-mouth?  Jay would love to tell you!

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