Stop Saying "Consumer" and Say This Instead

Show Notes

On episode #152 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith split hairs and talk semantics. If words have power over thoughts, why are we still using the word "consumer" so widely? We have replaced "salesperson" with "consultant" and "vendor" with "partner," so why aren't we leaving the word "consumer" back in the 1950s? Does it really matter what language we use to describe people who transact with our business?

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