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On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for peanuts or Cracker Jack! The discussion is around sustainable growth efforts versus big (but often short-term) marketing wins. It's a high level conversation to unpack when you should swing for the fences and how to approach it intelligently. We hope you enjoy the analogies, sports stories, and fun visuals! Home runs, hail Mary's and quick strike marketing tactics can get the accolades and feel great, but is catching lightning in a bottle the most intentional long-term formula to build your businesses? How do you capitalize on consistent successes with your marketing strategy to accumulate to big wins? I'm sure you have heard, "let the big dogs eat," "go big or go home," and "swing for the fences," but in this episode we hope to remind you of what happened to Mighty Casey and The Mudville Nine on that fateful day.
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