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On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting appropriately with recency bias help marketing and sales leaders outpace competition? Not every scenario demands embracing recency bias, but there are many applications in business. How a customer feels you are doing now is more important than their sentiments over the last 12 months. Customers' current expectations matter a great deal more than their expectations last year. While the term "bias" has a bad rap, maybe not every bias is bad?
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