The Doppler Effect: What Revenue Drivers Need to Consider

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on the location of the sender and receiver to each other. From ambulances to ice cream trucks and, of course, selling and marketing, this wide ranging conversation inspires us to consider the impact of our actions and whether that makes our messages resonate more or not.

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