On episode #57 of the Rethink Marketing Podcast, Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why now is more important than ever for brands to be more human. The audience you want to reach is tired of ads, sick of commercials, and feels invaded by personalized messaging devoid of relationship. So what are today's marketers and business leaders to do? Have a listen, we think you will get some ideas!
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