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On episode #78 of the Rethink Marketing Podcast, America's Rabbi, Daniel Lapin, author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers can apply ancient Jewish wisdom to find success in today's ever-evolving marketplace. How does grasping that branding and experience marketing are spiritual functions (meaning simply that they can't be measured in a laboratory) impact the way we go about them? Rabbi Lapin dives into the need to understand the spiritual nature of marketing, money, and business, and how today's businesspeople can leverage this knowledge to win in a crowded global economy. Have a listen. The conversation is a wonderful combination of intelligent insights and thought provoking stories to make you think!
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