The Second Mouse Gets the Cheese

On episode #71 of the Rethink Marketing Podcast,  Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success.  Are these philosophies and approaches still foundational to marketing success?  Does the first mover always have an advantage, or can rushing into a tactic actually be a disadvantage?

We take a look back to gain insight and understanding on some considerations when looking at the next big thing or the new shiny object in marketing.  Let's be honest, every month there is some new tactic we are being told is going to change the way we market. Is that true?  Will it really replace the way we market?  Just because we can do something does not mean we should.  Have a listen, enjoy and see why the second mouse gets the cheese!

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We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments!

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