Think "Constituents" Instead of "Customers" | Mark Mallory

On episode #103 of the Rethink Marketing Podcast,  Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory.  Regardless of your political leanings, Mark Mallory will help some great insights to his learnings over decades of public service and private consulting.  The value of "knowing your constituents" and understanding what matters to them and how to deliver on it is crucial for elected officials and brands.  Marketing and politics have many similarities, which the former mayor articulates with his storytelling style and subtle wisdom.

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Thank you to Arrasmith Promotions for making today’s episode possible!

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