This is the Foundation of Machine Learning (and AI) for Marketers

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers have yet to see much change in data analytics. We stand on the precipice of a massive shift away from one-to-many and into one-to-one marketing, leveraging the power of AI and ML. So what steps can marketing leaders take now to ensure they are ready when the time comes? What can we learn from Amazon, Netflix, Coca Cola, and other pioneers? Pause your GPT endeavors and see what Colin and Paul have to say!

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