To be or not to be... Considering when to cut a tactic.

On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to know what the right moves are when it comes to pruning your marketing mix.  How will the rest of your advertising initiatives be impacted if you stop marketing on a particular channel? Why is it so easy to overanalyze and overthink your marketing mix? How can marketing decision makers cut ties carefully and tactically without unintended fallout?  We hope to entertain and educate on this often oversimplified topic!

We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: take5@reed5group.com.
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