Where Does Creating Obligation Fit into Marketing and Sales These Days?

On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of obligation. With a rise in the acceptance of socialist and Marxist thought, is there still a place for marketers and sales leaders to instill a sense of obligation with prospects? Is it antiquated to think that customers will want to reciprocate value?

Sales can only happen when value is exchanged, but if your prospects or customers don't feel a sense of obligation to give back (to reward you) after you've helped them, what are we to do? Eric and Colin discuss a few strategies to turn help into revenue.

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