Why Scheduling is Backfiring and What We Should Do Instead

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries rethink social media scheduling. Are brands making social media anti-social through the use of scheduling tools like Hootsuite, Agorapulse, Sprout Social, and more, or do those tools empower marketers to connect with audiences better? What is the balance between relevant immediacy and thoughtful planning? How do we streamline the content approval process and create inviting conversations with our social media audiences?

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