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On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term "Side Hustle" for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions should we be asking to identify side hustle opportunities for our businesses? Side hustles have evolved over the years to empower businesses to grow revenue, lower costs, or simply own the supply chain. More and more businesses are spinning up side hustles or making acquisitions outside of their core competencies and creating substantial advantages. So how do you and your business notice opportunities to "do the hustle?" Eric and Colin have a few ideas to help you get started. It's about awareness, taking action and recognizing opportunity in the presence of your pain points. Take a listen and join us as we "Do the Hustle"!
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