Your Audience Thinks You're a Media House | Joe Pulizzi

On episode #55 of the Rethink Marketing Podcast,  Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council's Lifetime Achievement Award, Joe Pulizzi (@JoePulizzi).  The conversation is wide-ranging and covers content goals, getting started, building an audience, why focus is imperative, and (because why the heck not?) tangents about non-fungible tokens and personal development.  Joe’s insights on content marketing, audience engagement, and advertising are sure to help marketing leaders rethink the ways they source, produce, and distribute marketing content.  So, do you start with a great product and then build the audience or do you build the audience and then introduce great products?

We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: take5@reed5group.com.
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Connect with Joe: https://www.joepulizzi.com/

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