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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary me...
On this episode of the Rethink Marketing Podcast, Colin Jeffries flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importanc...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digit...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong bra...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut , a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from b...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. H...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversat...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine rela...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storyt...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle s...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should …
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance …
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo ch...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losin...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of a...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting w...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's...