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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investm...
On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027...
On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027...
On this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep u...
On this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss?...
On this first episode of Season 6 of the Rethink Marketing Podcast, Colin Jeffries is joined by goal strategist and author Deb Eckerling , to talk about the importance of goal setting and her unique DEB Method. They discuss h...
This wraps up Season 5 of the Rethink Marketing Podcast! We are thrilled to kick off Season 6 with you in January! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the evolving landscape of digital marketing, emphasizing the importance of understanding business impact beyond "marketing metrics." The...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary me...
On this episode of the Rethink Marketing Podcast, Colin Jeffries flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importanc...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digit...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong bra...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut , a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from b...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. H...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversat...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine rela...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storyt...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle s...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should ...