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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance betw...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo ch...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losin...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of a...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting w...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to ho...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus , author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "go...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by ever...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys . The guests speak to how understanding customer behavior is crucial ...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's ...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to e...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver . The conversation covers motivating and inspiring te...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personali...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversati...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content cr...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a ...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where t...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content mad...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues ...
One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Bus...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-scre...