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On Episode 11 of take5: The Rethink Marketing Podcast, we sit down with Jamie Charlton, CEO and co-founder of Saxon Financial Services to discuss sales and marketing compensation plans, understanding and engineering your busi...
On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could ...
On Episode 9 of take5: The Rethink Marketing podcast we talk about scalability and the notion of if the specific tactic is working how far do you push it? Is infinity an option? Take a listen. We would love to hear your thoug...
On Episode 8 of take5 we discuss content or as the title suggests, why the lack of it could lead to complete nothingness as far as your marketing effort is concerned! We think you will enjoy it ! At take5 we love to hear your...
On Episode 7 of take5 we discuss the fallacy around creating a marketing campaign that goes viral. While everyone would love this to be the end result of their social marketing posts it is a little naive to expect you can mak...
On Episode 6 of take5 we take a closer look at the service of a Digital Audit. Are they beneficial and an essential step in understanding if your marketing efforts are connecting to strategy and delivering expectations? Are t...
On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could b...
On Episode 4 of take5, we talk Google my business and why it just might be the most important part of your web presence. The idea of your website being the driving force behind your online business model is worth a serious di...
On Episode 3 of take5, we discuss Big Media and if it really can solve all of your marketing needs. As the digital landscape continues to expand and drive marketing tactics further away from traditional media solutions, the "...
In episode 2 of take5, we take a high level look at Fractional Marketing and why it doesn't work, or does it? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and crea...
In episode 1 of take5, we take a look at the logical fallacies around traditional marketing equations. Specifically, how outdated "Marketing Math" in today's digital world needs to be broken down and challenged with new thoug...