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On episode 27 of take5: The Rethink Marketing Podcast, regional marketing leader Jenell Walton joins us to talk the king and queen of content, attention to detail, sharing best practices, public/private partnerships, and chan...
On episode 26 of take5: The Rethink Marketing Podcast, Eric and Colin explore the issues of someone falling into a marketing role. This can prove an ineffective way to run your business and a miss on effectively leveraging yo...
On episode 25 of take5: The Rethink Marketing Podcast, Eric and Colin discuss "Black Friday" and why you should get into the game. It's not just for retail, you need to rethink that notion. The world has been conditioned to …
On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising ar...
On episode 23 of take5: The Rethink Marketing Podcast , renowned demand generator, B2B marketer, entrepreneur, marketing influencer, and lifestyle designer Carlos Hidalgo guides us to finding our core passion, leveraging our ...
On episode 22 of take5: The Rethink Marketing Podcast, Eric and Colin discuss the marketing and advertising landscape during political seasons. What are the rules driving ad pricing & placements? How can you respond and marke...
In Episode 21 of Take5: The rethink marketing podcast , public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula busines...
On episode 20 of take5: The Rethink Marketing Podcast, Eric and Colin discuss website user experience optimization. It is a great way to make sure your site is serving users well. However, collecting information ad nauseum wi...
On Episode 19 of take5: The Rethink Marketing Podcast we sit down with the formidable Rob Whitehouse, Vice President of Marketing and Communications for TriHealth, to unpack a variety of topics, including system evolution, lo...
On episode 18 of take5: The Rethink Marketing Podcast, We look at why many marketing thought leaders have proclaimed the death of digital display. If they’re right, will digital display rise again? Chasing the new at the expe...
On episode 17 of take5: The Rethink Marketing Podcast, Eric and Colin pull back the curtain on using clickbait in your content strategy. If done with integrity, curiosity-piquing language can help your brand standout and incr...
On episode 16 of take5: The Rethink Marketing Podcast we have a fascinating conversation with legendary linebacker, nonprofit spokesman, and successful businessman Chris Spielman. Chris shares his thoughts on personal brand, ...
On Episode 15 of take5: The Rethink Marketing Podcast looks at confusing strategy with tactic. The thought that strategy and tactic are the same is a misconception. They each have a very specific definition and purpose in mar...
Episode 14 of take5: The Rethink Marketing podcast dives into sales funnels, layers, and the customer journey. Ask people to describe a sales funnel and enjoy the variety of answers! Sales and marketing funnels are simple to ...
On Episode 13 of take5: The Rethink Marketing podcast we question the idea of digital platforms like LinkedIn killing the need to get involved in traditional networking groups. Are you really missing anything if you bail on t...
On Episode 12 of take5: The Rethink Marketing Podcast we discuss the misconception of marketing simply serving as a support role to sales. Not only is this wrong but it is also very dangerous to the health of your business! …
On Episode 11 of take5: The Rethink Marketing Podcast, we sit down with Jamie Charlton, CEO and co-founder of Saxon Financial Services to discuss sales and marketing compensation plans, understanding and engineering your busi...
On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision …
On Episode 9 of take5: The Rethink Marketing podcast we talk about scalability and the notion of if the specific tactic is working how far do you push it? Is infinity an option? Take a listen. We would love to …
On Episode 8 of take5 we discuss content or as the title suggests, why the lack of it could lead to complete nothingness as far as your marketing effort is concerned! We think you will enjoy it ! At take5 …
On Episode 7 of take5 we discuss the fallacy around creating a marketing campaign that goes viral. While everyone would love this to be the end result of their social marketing posts it is a little naive to expect you …
On Episode 6 of take5 we take a closer look at the service of a Digital Audit. Are they beneficial and an essential step in understanding if your marketing efforts are connecting to strategy and delivering expectations? Are t...
On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any …
On Episode 4 of take5, we talk Google my business and why it just might be the most important part of your web presence. The idea of your website being the driving force behind your online business model is worth …