Episodes

On Episode 35, of The Rethink Marketing Podcast, Colin and Eric each offer up one thing to leave behind in 2020 or at the very least to "RETHINK" it's use in 2021. certainly, 2020 had many challenges culturally, personally an...

On Episode 34, Mark Perone of Rethink Revenue joins Colin and Eric to explain his formula for helping businesses consistently set sales records year after year. We dive into identifying and replicating opportunities, building...

On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or anothe...

On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing l...

On episode 31 of take5: The Rethink Marketing Podcast, we look at the idea or problem of being too focused on your targeted marketing and audience segmentation. The idea of looking for the perfect client or customer, while en...

On episode 30 of take5: The Rethink Marketing Podcast, Eric and Colin look at a few different ways of approaching how to take your business to market. How should the relationship between sales execution and product developmen...

On episode 29 of take5: The Rethink Marketing Podcast , Christoph Trappe, a Top 14 Marketer, joins Colin and Eric to talk about avoiding annoying content, overcoming content stage fright, learning from your mistakes, gauging ...

On episode 28 of take5: The Rethink Marketing Podcast, we dig into "Remote Leadership," especially related to sales teams. There are real challenges for business leaders and sales managers here which means great opportunitie...

On episode 27 of take5: The Rethink Marketing Podcast, regional marketing leader Jenell Walton joins us to talk the king and queen of content, attention to detail, sharing best practices, public/private partnerships, and chan...

On episode 26 of take5: The Rethink Marketing Podcast, Eric and Colin explore the issues of someone falling into a marketing role. This can prove an ineffective way to run your business and a miss on effectively leveraging yo...

On episode 25 of take5: The Rethink Marketing Podcast, Eric and Colin discuss "Black Friday" and why you should get into the game. It's not just for retail, you need to rethink that notion. The world has been conditioned to t...

On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising ar...

On episode 23 of take5: The Rethink Marketing Podcast , renowned demand generator, B2B marketer, entrepreneur, marketing influencer, and lifestyle designer Carlos Hidalgo guides us to finding our core passion, leveraging our ...

On episode 22 of take5: The Rethink Marketing Podcast, Eric and Colin discuss the marketing and advertising landscape during political seasons. What are the rules driving ad pricing & placements? How can you respond and marke...

In Episode 21 of Take5: The rethink marketing podcast , public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula busines...

On episode 20 of take5: The Rethink Marketing Podcast, Eric and Colin discuss website user experience optimization. It is a great way to make sure your site is serving users well. However, collecting information ad nauseum wi...

On Episode 19 of take5: The Rethink Marketing Podcast we sit down with the formidable Rob Whitehouse, Vice President of Marketing and Communications for TriHealth, to unpack a variety of topics, including system evolution, lo...

On episode 18 of take5: The Rethink Marketing Podcast, We look at why many marketing thought leaders have proclaimed the death of digital display. If they’re right, will digital display rise again? Chasing the new at the expe...

On episode 17 of take5: The Rethink Marketing Podcast, Eric and Colin pull back the curtain on using clickbait in your content strategy. If done with integrity, curiosity-piquing language can help your brand standout and incr...

On episode 16 of take5: The Rethink Marketing Podcast we have a fascinating conversation with legendary linebacker, nonprofit spokesman, and successful businessman Chris Spielman. Chris shares his thoughts on personal brand, ...

On Episode 15 of take5: The Rethink Marketing Podcast looks at confusing strategy with tactic. The thought that strategy and tactic are the same is a misconception. They each have a very specific definition and purpose in mar...

Episode 14 of take5: The Rethink Marketing podcast dives into sales funnels, layers, and the customer journey. Ask people to describe a sales funnel and enjoy the variety of answers! Sales and marketing funnels are simple to ...

On Episode 13 of take5: The Rethink Marketing podcast we question the idea of digital platforms like LinkedIn killing the need to get involved in traditional networking groups. Are you really missing anything if you bail on t...

On Episode 12 of take5: The Rethink Marketing Podcast we discuss the misconception of marketing simply serving as a support role to sales. Not only is this wrong but it is also very dangerous to the health of your business! G...