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On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of "just the department." Human resource decisions, internal business c...
On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss "PFP" or "Pay for Performance Marketing." Many media companies are going all in on only charging advertisers once they achieve defined results. On ...
On episode #57 of the Rethink Marketing Podcast , Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why ...
On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales. We have all been on the receiving end of being talked at, talked down to, or involu...
On episode #55 of the Rethink Marketing Podcast , Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council's Lifetime Achievement Award, Jo...
On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss all the wonderful sales lessons in the classic children's book, "Green Eggs and Ham". Would you listen to this podcast on a house? Would you listen t...
On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix. Essentially, we think there are four questions worthy of consideration. First, what are exp...
On episode #52 of the Rethink Marketing Podcast , Eric and Colin are joined by the internationally acclaimed author, speaker and sales & leadership thought leader Bob Burg . If you are not familiar with Bob Burg's work and...
On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to kn...
On episode #50 of the Rethink Marketing Podcast , Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and website user experience. What is the importance of structuring, priori...
On episode #49 of the Rethink Marketing Podcast , Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched and proven ways to build brand successfully? How signifi...
On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising. Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads fo...
On episode 47 of the Rethink Marketing Podcast , we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of Google al...
Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share t...
On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselv...
On episode 44 of the Rethink Marketing Podcast , speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role ...
On episode 43 of the Rethink Marketing Podcast, we discuss "Soft Skills" and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it's the understanding and ...
On episode 42 of the Rethink Marketing Podcast, we discuss "Soft Skills". Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to cr...
On episode 41 of the Rethink Marketing Podcast , we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash . Tim is an international keynote speaker, and best selling autho...
On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around marketing audits. Specifically, audits of your strategy and execution, and why these audits can matter a great deal to business success....
On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and p...
On episode 38 of take5: The Rethink Marketing Podcast, Eric & Colin dive into the do's and don'ts of sales contests. Sales contests can deliver many great outcomes from building morale, creating team unity and driving revenue...
On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly un...
On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful ...