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On episode #52 of the Rethink Marketing Podcast , Eric and Colin are joined by the internationally acclaimed author, speaker and sales & leadership thought leader Bob Burg . If you are not familiar with Bob Burg's work and...
On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to kn...
On episode #50 of the Rethink Marketing Podcast , Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and website user experience. What is the importance of structuring, priori...
On episode #49 of the Rethink Marketing Podcast , Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched and proven ways to build brand successfully? How signifi...
On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising. Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads fo...
On episode 47 of the Rethink Marketing Podcast , we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of …
Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share …
On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselv...
On episode 44 of the Rethink Marketing Podcast , speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role ...
On episode 43 of the Rethink Marketing Podcast, we discuss "Soft Skills" and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it's the understanding and ...
On episode 42 of the Rethink Marketing Podcast, we discuss "Soft Skills". Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to …
On episode 41 of the Rethink Marketing Podcast , we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash . Tim is an international keynote speaker, and best selling autho...
On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around marketing audits. Specifically, audits of your strategy and execution, and why these audits can matter a great deal to business success....
On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and p...
On episode 38 of take5: The Rethink Marketing Podcast, Eric & Colin dive into the do's and don'ts of sales contests. Sales contests can deliver many great outcomes from building morale, creating team unity and driving revenue...
On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly un...
On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful ...
On Episode 35, of The Rethink Marketing Podcast, Colin and Eric each offer up one thing to leave behind in 2020 or at the very least to "RETHINK" it's use in 2021. certainly, 2020 had many challenges culturally, personally an...
On Episode 34, Mark Perone of Rethink Revenue joins Colin and Eric to explain his formula for helping businesses consistently set sales records year after year. We dive into identifying and replicating opportunities, building...
On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or anothe...
On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing l...
On episode 31 of take5: The Rethink Marketing Podcast, we look at the idea or problem of being too focused on your targeted marketing and audience segmentation. The idea of looking for the perfect client or customer, while en...
On episode 30 of take5: The Rethink Marketing Podcast, Eric and Colin look at a few different ways of approaching how to take your business to market. How should the relationship between sales execution and product developmen...
On episode 29 of take5: The Rethink Marketing Podcast , Christoph Trappe, a Top 14 Marketer, joins Colin and Eric to talk about avoiding annoying content, overcoming content stage fright, learning from your mistakes, gauging ...