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On episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach,...
On episode #74 of the Rethink Marketing Podcast, we chime in on the conversation around cultures. It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture? ...
On episode #73 of the Rethink Marketing Podcast, Colin and Eric pull up to the speaker and communicate with their "Drive Thru" Voices! Why is it we are not afraid to ask for exactly what we want when ordering fast …
On episode #72 of the Rethink Marketing Podcast , Colin and Eric are joined by Bryan Kramer , the father of the human to human business movement, to have a conversation around human-to-human (H2H) marketing. Bryan discusse...
On episode #71 of the Rethink Marketing Podcast, Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success. Are these philosophies and approaches still foundational to...
On episode #70 of the Rethink Marketing Podcast, Colin and Eric rethink another piece of conventional marketing wisdom. We've been told to write at a third grade level to reach your audience at their lowest common denominato...
On episode #69 of the Rethink Marketing Podcast, Eric goes it alone as Colin was cracking some cutting edge marketing code! More details later... In Eric's one on one conversation with Cincinnati influencer extraordinaire La...
On episode #68 of the Rethink Marketing Podcast, Colin and Eric take a look at experiential marketing. What is it exactly ? At its core, experiential marketing is all about creating a meaningful connection between a brand a...
On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr. Henry built an incredibly successful design and consulting business from understanding that value to the client i...
On episode #66 of the Rethink Marketing Podcast, Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis. Growth hacking is not just a …
On episode #65 of the Rethink Marketing Podcast , Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis . Sean explains why marketers need to use the scientific me...
On episode #64 of the Rethink Marketing Podcast, Colin and Eric give big props to email marketing. As a tactic in the marketing arsenal it is under used, under appreciated and misunderstood. In today's marketing culture t...
On episode #63 of the Rethink Marketing Podcast, Colin and Eric open up a conversation around influencers, created characters, spokespeople and endorsers. Can leveraging these personalities in a marketing plan translate to...
On episode #62 of the Rethink Marketing Podcast, we jump in with world renowned content marketer Christoph Trappe! Christoph joined us on episode 29 to share the importance and need to celebrate your content. Since he last...
On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations. What role does it play in the overall marketing plan? Is it a campaign or a strategy? Can you hold public relations results to stri...
On episode #60 of the Rethink Marketing Podcast , Colin and Eric are joined by Cher Jones who is proof that it's hard to ignore awesome! Cher's experience as a personal branding coach and her expertise in social media train...
On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of "just the department." Human resource decisions, internal business c...
On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss "PFP" or "Pay for Performance Marketing." Many media companies are going all in on only charging advertisers once they achieve defined results. On ...
On episode #57 of the Rethink Marketing Podcast , Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why ...
On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales. We have all been on the receiving end of being talked at, talked down to, or involu...
On episode #55 of the Rethink Marketing Podcast , Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council's Lifetime Achievement Award, Jo...
On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss all the wonderful sales lessons in the classic children's book, "Green Eggs and Ham". Would you listen to this podcast on a house? Would you listen t...
On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix. Essentially, we think there are four questions worthy of consideration. First, what are exp...
On episode #52 of the Rethink Marketing Podcast , Eric and Colin are joined by the internationally acclaimed author, speaker and sales & leadership thought leader Bob Burg . If you are not familiar with Bob Burg's work and...