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On episode #92 of the Rethink Marketing Podcast , Eric and Colin have a fascinating conversation with Kurt Uhlir. Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maint...
On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degre...
On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importan...
Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute or so to say thank you! Thank you to our audience, our guests and the Rethink Marketing Podcast team. Season two launche...
On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is ...
On episode #78 of the Rethink Marketing Podcast, America's Rabbi, Daniel Lapin , author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers ca...
On episode #77 of the Rethink Marketing Podcast, Eric and Colin get a little academic and talk about rethinking marketing class for more holistic solutions to today's business problems. Sometimes we get stuck in our classes,...
On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for peanuts or Cracker Jack! The discussion is around sustainable growth efforts versus big (but often short-term) market...
On episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach,...
On episode #74 of the Rethink Marketing Podcast, we chime in on the conversation around cultures. It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture? ...
On episode #73 of the Rethink Marketing Podcast, Colin and Eric pull up to the speaker and communicate with their "Drive Thru" Voices! Why is it we are not afraid to ask for exactly what we want when ordering fast food but...
On episode #72 of the Rethink Marketing Podcast , Colin and Eric are joined by Bryan Kramer , the father of the human to human business movement, to have a conversation around human-to-human (H2H) marketing. Bryan discusse...
On episode #71 of the Rethink Marketing Podcast, Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success. Are these philosophies and approaches still foundational to...
On episode #70 of the Rethink Marketing Podcast, Colin and Eric rethink another piece of conventional marketing wisdom. We've been told to write at a third grade level to reach your audience at their lowest common denominato...
On episode #69 of the Rethink Marketing Podcast, Eric goes it alone as Colin was cracking some cutting edge marketing code! More details later... In Eric's one on one conversation with Cincinnati influencer extraordinaire La...
On episode #68 of the Rethink Marketing Podcast, Colin and Eric take a look at experiential marketing. What is it exactly ? At its core, experiential marketing is all about creating a meaningful connection between a brand a...
On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr. Henry built an incredibly successful design and consulting business from understanding that value to the client i...
On episode #66 of the Rethink Marketing Podcast, Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis. Growth hacking is not just a buzz phra...
On episode #65 of the Rethink Marketing Podcast , Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis . Sean explains why marketers need to use the scientific me...
On episode #64 of the Rethink Marketing Podcast, Colin and Eric give big props to email marketing. As a tactic in the marketing arsenal it is under used, under appreciated and misunderstood. In today's marketing culture t...
On episode #63 of the Rethink Marketing Podcast, Colin and Eric open up a conversation around influencers, created characters, spokespeople and endorsers. Can leveraging these personalities in a marketing plan translate to...
On episode #62 of the Rethink Marketing Podcast, we jump in with world renowned content marketer Christoph Trappe! Christoph joined us on episode 29 to share the importance and need to celebrate your content. Since he last...
On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations. What role does it play in the overall marketing plan? Is it a campaign or a strategy? Can you hold public relations results to stri...
On episode #60 of the Rethink Marketing Podcast , Colin and Eric are joined by Cher Jones who is proof that it's hard to ignore awesome! Cher's experience as a personal branding coach and her expertise in social media train...