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On episode #116 of the Rethink Marketing Podcast, Eric and Colin rethink what relationship selling actually is and how it can be improved. How do friendships turn into business, and how can salespeople create authentic relat...
On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle. Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong br...
On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems. When should sales leaders implement, improve, or rewrite their sales system? When is it ti...
On episode #113 of the Rethink Marketing Podcast, Eric and Colin are joined by speaker, author, entrepreneur, and media personality Richard Flint. Richard talks through the six fears every human faces, how marketers and bus...
On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more importan...
On episode #111 of the Rethink Marketing Podcast , Eric and Colin visit Singapore virtually, to have a conversation with Genecia Alloura the founder of Soul Rich Woman, the number #1 female entrepreneur network in Southeast ...
On episode #110 of the Rethink Marketing Podcast, Eric and Colin sit down with Chuck Mingo, one of the nation's leading voices on racial reconciliation. From virtue signaling to turning a blind eye, marketers and sales leade...
On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound ) to talk about ways that audio can be used to enhance, reinforce, ...
On episode #108 of the Rethink Marketing Podcast , Eric and Colin interview Jay Baer , an entrepreneur and guide to more than 700 brands. The best way to grow your business is for your customers to grow it for you, but most ...
On episode #107 of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse. When someone starts ca...
On episode #106 of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences. What do marketers need to know to ensure their messages still resonate with the rig...
On episode #105 of the Rethink Marketing Podcast , Eric and Colin are joined by sales leader, author, and entrepreneur, Cory Carlson. Cory unpacks his experience coaching clients through finding an integrated life. Too of...
On episode #104 of t he Rethink Marketing Podcast , Eric and Colin are joined by entrepreneur, restaurateur, and author Cameron Mitchell, founder of Cameron Mitchell Restaurants. Cameron unpacks his learnings from leading 4...
On episode #103 of the Rethink Marketing Podcast, Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory. Regardless of your political leanings, Mark Mallory wil...
On episode #102 of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa? A common misconception among advertisers and brand build...
On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett . Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding...
On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart. Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-drive...
On episode #99 of the Rethink Marketing Podcast, Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience! They talk software, marketing trends, COVID learnings, and even share some perso...
On episode #98 of the Rethink Marketing Podcast , Eric and Colin are joined by Marcus "The Sales Lion" Sheridan. Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author...
On episode #97 of the Rethink Marketing Podcast, Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn. His story has always been about learning to learn. His energy and focus rests solely in the b...
On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop. Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress's sake, and reflect on the need to pause a...
On episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify". The l...
On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance. In sales, getting game film can be pretty simple---as long as the prospect or client knows they are...
On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term "Side Hustle" for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions...