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On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get vulnerable and share their learnings from hiring marketing and sales professionals of all levels. Sentiments around age and tech-savviness ma...
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the misses they've seen with rebrands and brand refreshes. Asking ourselves some specific questions up front may result in achieving succ...
Are Gig Workers The Optimal Choice?
The sky is not falling
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first. While counterintuitive, there is tremendous power in proa...
Simpler is not always smarter
On this episode of the Rethink Marketing Podcast, Eric Reed returns alongside Colin Jeffries to talk about the often cliché topic of story. Mastery of our story is a core function of marketing, and we need to take the necessa...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week's conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and spons...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith share their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpa...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith chat about their experiences managing humans, agility, and innovation--simultaneously! Nick shares the following formula for managing innovation:...
On episode #154 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith talk about their experience as and managing individual contributors. Not everyone is cut out for management and leadership, so what do we do when...
On episode #153 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith discuss some ideas to actually standout on Black Friday, Cyber Monday, and Small Business Saturday. The old, tired playbook of cutting prices, bu...
On episode #152 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith split hairs and talk semantics. If words have power over thoughts, why are we still using the word "consumer" so widely? We have replaced "salesp...
On episode #151 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith take a swing at the ever-controversial question: should founder sales count? Often, founder-led organizations bring in a sales or marketing leade...
On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers' desires and expectations of data collection and management. On the one hand, customers are generally opposed to ...
On episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are gettin...
On episode #148 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore self-awareness in sales and marketing. Many marketers fall victim to imposter syndrome: thinking that they aren't good enough and may be ...
On episode #147 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore when hands-on sales management is ideal and when leaders should be hands-off with their revenue teams. If goals are clearly defined and ...
On episode #146 of the Rethink Marketing Podcast, Colin and Nick explore the goals of cold calling and where it should live within our organizations. Is cold calling a sales function, or is it better at achieving marketing o...
On episode #145 of the Rethink Marketing Podcast, Eric and Colin are joined by Tendayi Viki, Ph.D. He is an author, speaker, academic, consultant, and corporate innovation expert. Tendayi unpacks how we can turn ideas into in...
On episode #144 of the Rethink Marketing Podcast, Eric and Colin are joined by Marianne Lewis, the Dean of the Lindner College of Business at the University of Cincinnati and author of Both/And Thinking. Dean Lewis explains w...
On episode #143 of the Rethink Marketing Podcast, Eric and Colin are joined by innovator, professor, speaker, and retired tech executive Vivek Wadhwa. Vivek shares his insights on what the near future holds for businesses of ...
On episode #142 of the Rethink Marketing Podcast, Eric and Colin get into interview mode and talk through some new and creative ways to answer the common sales prompt, "Sell me this pen." Spoiler alert: it's not about the pen...
On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where it makes sense to throw out an annual plan in ...